van het Jaar

Each year Amsterdam chooses their resident of the year, someone who is committed to the city. The grand finale takes place in International Theatre Amsterdam under the supervision of the city’s mayor.

The most significant and recognisable icon of Amsterdam, the three red crosses, are used as the foundation for the identity. Candid, intimate portraits of the nominees play a crucial role in the design also.

Commissioned by Amsterdammer van het Jaar
Amsterdam, 2016 - 2022
Campaign design, poster, on- & offline visuals