Zomer in de Hortus

Design of the summer campaign for Hortus Botanicus, Amsterdam's botanical garden and one of the oldest in the world.

The design presents Hortus Botanicus as the place to visit this summer. The central ray motif not only suggests summertime and optimism but also alludes to a sunset, informing the viewer of the late opening times exclusive to summer evenings.

Commissioned by Hortus Botanicus 
Amsterdam, 2020 
On- and offline campaign design